Waka Abel Tasman is a family business that marries cultural awareness with the group experience of paddling waka (traditional Māori canoe) at beautiful Kaiteriteri in Golden Bay. Lee-Anne and Todd Jago are passionate people with great energy and are deeply committed to supporting their community.
Client’s core business
- Cultural awareness
Here’s what I did for Waka Abel Tasman
- Copywriting and editing. Lee-Anne had a very clear idea of what she wanted expressed in the copy: warmth, inclusion for all age groups and fitness levels, and enthusiasm for Māori culture without being over-the-top.
- This site was very much about the “vibe” and it worked brilliantly—Waka Abel Tasman was a Top Tourism Site winner within its first month post-launch.