Kia ora. I’m Niki.

The first great joy of my life was learning to read. The second was learning to write. The third involved dancing and the fourth had a lot to do with parties and boys.

I still love those things, although these days I party with just one boy and he’d probably prefer to be called a husband.

Like many writers, I’ve tried my hand at all sorts of occupations. Each one gave me some useful skill or insight to take away, even if it was just the realisation that I would never be cut out to sell advertising for community newspapers.

Backlit image of Niki Morrell in her orchard at the golden hour
Backlighting. Awesome.
Niki Morrell strokes a kitten win the studio at ABC North West WA

One of my favourite roles was presenting radio shows for the Australian Broadcasting Corporation—it’s not often that you actually get paid to be nosy and mash your gums.

I learnt how to produce good copy under serious time constraints. I became expert at running from the office into the studio, setting up the sound desk, transferring audio files and writing half a script in 90 seconds. And although these were valuable lessons indeed, if I could share any pieces of wisdom from those days, it would be these:

  1. Never compete with kittens. They’ll always win, even if you’re talking live on air and none of your listeners can see them.
  2. There’s no such thing as a boring subject if you have the skills to bring it to life.

Working with me

I’m based in the Nelson Lakes region—perfect for a writer because it’s quiet and has few distractions! By staying focused and productive, I’m able to create high-quality work very quickly. I use phone and Skype to stay in touch with my Auckland, Wellington and Australia-based clients and make regular trips into Nelson and Blenheim. I also occasionally head down to Christchurch.

There isn’t any particular industry or type of writing that I specialise in; I work across them all. For me, it’s more about a certain type of person and a particular type of brand.

I love working with people who dream big and strive to be spectacular—innovators, mavericks and disruptors—anyone with a fire in their belly and a challenging brief! We talk about their vision and why their business is amazing. Then I get crazy inspired. Together we create brilliant stories that are authentic to their brand and targeted to their audience.

If any of this resonates with you, we’re going to love working together. For more information about my copywriting and other packages and pricing, check out my Services pages.

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